Wednesday, August 29, 2012

Guerrilla Marketing on Bikes in Japan

Walking in the Umeda district of Osaka, I noticed a group of cyclists all dressed in uniform and obviously advertising something. It easily caught my attention, as it did everyone else, hence a successful guerrilla marketing concept: a bike parade!! It says "Children 110 Yen" (approx $1.45USD) so I assume it's some sort of entrance price for an amusement park or something like that? 

None of them looked happy riding their bikes though, but it was a bit of a warm day. Or perhaps it was the basket in the front? If I got paid to ride around in circles all day, I would be happy!! In fact, I'd be ringing my bell too!! Imagine each bell had a different tone, and they were playing a tune while riding around? Now that would have been cool! Ride on Osaka!!


  1. Strolled across your blog after you posted a photo of Acme Cafe - a friend of mine works there.

    Anyways, the yellow signs on these fellow's bikes are actually something much more benign than a geuralla marketing campaign. They're advertising #110, a kid's help line for distressed kids or just those who want to talk.

    Lovely pictures. Thanks for sharing!

  2. Hey DavidT, thanks for the info...and sorry for the late reply.

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  4. Yah, because it has only two wheels, review if you can balance it, it will be better for you, other wise it is very dangerous because you are open on bikes, if any car or motor can hit you, after that you will be on ground.