Saturday, March 29, 2014

Full Review: Fujifilm X-T1 and XF 10-24mm

XF10-24 @ 10mm (slightly cropped). 1/200th sec F/4 @ ISO 1600. Distortion correction in CS5.
In an ever changing world of technology, it's difficult for manufacturers to balance the desire to innovate versus listening to the demands of a finicky consumer market. It would be foolish for a company to ignore the wants and needs of their loyal customer base or the industry trends in general. However, if all you do is follow trends, you will always be a follower, never a leader. Sometimes it takes vision to foresee a need, or create one. Fuji has been able to balance both sides of this tricky equation very well. Yes, they consistently listen to their customer's needs and wants, but continue to innovate and evolve at the same time. When the first X-series camera came out in 2010 (X-100), there was no demand for a retro designed APS-C sized rangefinder styled, hybrid EVF/OVF non-ILC camera. Fujifilm basically created a category, and as the X-series evolved, the engineers listened to their loyal fans and the industry to find ways to improve their cameras.

4 years later, the Fujifilm X-T1 is the result of this balance, and this is the reason why there's such a buzz around this most recent iteration. There's lots to talk about and lots to comment on. Let's take a full look at this latest (and greatest?) camera from Fujifilm, as well as their newest addition to their ever growing line of XF lenses, the XF 10-24mm F/4 R OIS lens...

Wednesday, March 12, 2014

Camera Preview: Fujifilm X-T1 with XF 10-24mm F/4 R OIS

iPhone 5S image. Shot and edited in-camera using VSCOcam and PS Express. Previously posted on my Instagram account.

I walked into a coffee shop in the hip part of town where the poorest neighbourhood in Canada meets industrial meets trendy hipster meets lawyers and architects zone. I prepared to sit down by unloading all my stuff from around my neck when I heard someone from behind me say, "Hey, is that the new Fuji X-T1?". I guess I shouldn't be surprised. This camera is creating a lot of buzz in the technology industry. Even people who aren't following the mirrorless trend has heard about this camera. Why all the interest? Is this camera really such a big deal?