Thursday, October 18, 2018

Annex Photo: Concept by Fujifilm

When I was in Toronto for the launch of the brand new Fujifilm X-T3, I decided to make a video featuring a unique concept store. Fujifilm collaborated with a local photoshop called The Annex and decided to make it a retail showcase for Instax and print products. The concept was based on Fujifilm's global Wonder Photo Shop, but the Canadian concept is considered a hybrid since Fujifilm collaborated with an existing business. If you love analogue photography, if you want to print your images, even if it comes from your smartphone, this is a fun place to hang out. I noticed a lot of the customers didn't just come in and pick up their photos and then leave. They spent time looking at their images, ordering more or different prints, or transforming their existing images into photo books or other physical print products. Hopefully Fujifilm will expand this concept to Vancouver, and perhaps other global cities.


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