In Japan, I saw lots of oddly branded bicycles, mostly American brands such as Hummer, or this Coca-Cola bike. Obviously Coke didn't build or design this bike. However, since Japanese love American companies, by putting these types of brands on whatever item, sales increase. I've seen really weird cross-market branding in Japan, but this has got to be the oddest. Are you paying attention Pepsi? Maybe you have to kick it up a notch. Perhaps a Honda 'Diet Pepsi' 1000??