Wednesday, April 11, 2012
Ride on Vancouver: A Bike Sandwich Board
I was hanging out in Gastown and found this really cool pedestrian alley called Gaolers Mews (what does that mean?) and I noticed a bike that looked strategically placed. What I mean is that it looked like it was part of their advertising strategy of this tea shop called Apres Midi. I noticed this in Tokyo as well, where stores will use bikes like we use sandwich boards, as a way to attract people to their businesses. It's a functional piece of advertising, and more effective than sandwich boards. The bike looks cool against the old brick wall doesn't it? And the advertising worked because my wife and I gave their tea a chance. Thanks Pio for good tea! You make a mean Gastown Fog (a London Fog)!!