Friday, December 14, 2012

Lululemon's The Lab: Voyeuristic Future




If you've walked down W.Broadway at Cambie, you probably noticed this unusual "factory" in this very expensive retail space: The Lab by Lululemon. If you look at the first image, you would assume this was a factory in Asia...or at least a factory in a factory part of town. Instead, I'm shooting through a retail window in a higher end retail space. West Broadway and Cambie is not cheap real estate. You can tell by the neon lighting on the sidewalk to know this isn't the factory district of Vancouver. 

Check out the link to see what its all about, but I thought it was a pretty unusual use of high end retail; but a very cool concept of sharing factory and retail space to sell custom clothing. It reminds me of what restaurants are doing with their open kitchen design, but with clothing!! 

P.S. I had to wait around a while before there was no one walking across my picture. There's a bus stop right in front, and often people are lined up almost right to the window...

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