I don't know how it happens, but it does. I get to work with really cool brands, even though I don't think I qualify to associated with them in any way. In Vancouver I often get associated with Revolver Coffee, the coolest coffee shop in town (is that the proper term?), even though I don't drink coffee. I do like the atmosphere of coffee shops though, and Revolver has cool hats. Last year Juan from Beers and Cameras invited me to come down to San Diego to celebrate their 1 year anniversary meet-up, and I was totally honoured. The first concern was that I don't drink beer and wondered if that would be a problem. Juan assured me that beer drinking was an option, and that the main reason for the meet-up was to talk about photography and camera gear. That's my type of crowd. I flew down for the event in San Diego last November and I had a great time. I met many photographers of all backgrounds shooting various types of gear and genres of photography. It was refreshing to meet such a diverse crowd of photo enthusiasts. Again, it was about atmosphere, not beers.