Wednesday, April 11, 2012

Ride on Vancouver: A Bike Sandwich Board

I was hanging out in Gastown and found this really cool pedestrian alley called Gaolers Mews (what does that mean?) and I noticed a bike that looked strategically placed.  What I mean is that it looked like it was part of their advertising strategy of this tea shop called Apres Midi. I noticed this in Tokyo as well, where stores will use bikes like we use sandwich boards, as a way to attract people to their businesses.  It's a functional piece of advertising, and more effective than sandwich boards.  The bike looks cool against the old brick wall doesn't it?  And the advertising worked because my wife and I gave their tea a chance. Thanks Pio for good tea! You make a mean Gastown Fog (a London Fog)!!

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